I can tell you that the difference in “fresh pressed” as compared to everything else is this:
1) The smell. As soon as you unscrew the cap, you can actually smell olives
2) The color. The color is rich and creamy
3) The feel. When you toss veggies with olive oil, you can feel the richness on your hands
4) The taste. There’s no comparison. It’s not just for dipping, you can tell the difference in the cooking. I now use “fresh pressed” to cook eggs instead of butter. It’s wonderful.
I’ve only had my first shipment but can’t wait for the next one.