Dear T.J.—My family prefers your Fresh-Pressed Olive Oil over all others, because in addition to the full and lively flavors, I know that I’m using something that was harvested this season and is indeed still fresh! Before using this oil, I didn’t know that the olive oil on the store shelves is typically from prior years’ harvests and is therefore most likely rancid…yuck! I definitely prefer fresh-pressed and have enjoyed using it in many different family meals. Many thanks!