The Problems with Supermarket Olive Oils
- Supermarket oils can sit on shelves for many months, growing stale, musty, even rancid.
- To true olive oil lovers, this lack of freshness is unacceptable. The olive, after all, is a fruit. And just as with other fruit juices, such as orange juice, olive oil offers you its peak of flavor and nutrition when fresh-pressed.
- As consumers, we insist on fresh milk, fresh eggs, fresh fish, fresh meat, fresh fruit, fresh veggies, and more. Don’t we deserve fresh olive oil? Of course we do! But stores prioritize long-term shelf life over freshness and do not offer fresh-pressed olive oils.
How do fresh-pressed olive oils compare with supermarket oils?
Read what our Club members say…